Step 1.4 – Decide how you will engage stakeholders
Outcome: By completing Step 1.4, you will have the beginnings of a stakeholder engagement and management strategy for both internal and external stakeholders. This can include analysis of stakeholder needs and preferences, mechanisms for stakeholder engagement in implementation, and mechanisms for stakeholder engagement in the ongoing and routine use of AHPEQS results.
Things to consider
This page lists the items that need to be considered in Step 1.2 to decide how you will engage with stakeholders.
Stakeholder needs analysis
A stakeholder needs analysis will identify the stakeholder groups to involve in the implementation and use of AHPEQS, and explore their expectations, needs and concerns. You can consider this among selected hospital staff, or conduct a consultation with stakeholder groups.
You may need to ‘market’ AHPEQS to stakeholders, especially during the initial stages of implementation. The marketing should raise awareness among different groups, encourage acceptance of both the process and the use of AHPEQS information, and manage stakeholder expectations of what AHPEQS can and can’t do.
Marketing activities and resources may include:
- Materials (posters, brochures, web and intranet information)
- Events (awareness-raising events, forums, presentations at staff meetings)
- Staff education or training
- Champions (both senior leadership and clinician champions can help to cement the role of AHPEQS in the organisation).
Usually, AHPEQS will be implemented in a whole organisation as part of overall strategic planning. However, if the implementation is initiated below senior management level, it is essential that you seek executive or management approval so that AHPEQS can contribute to broader goals and strategies and work within existing processes (if possible).
To ensure meaningful use of AHPEQS to achieve your ultimate outcomes over the longer term, you can consider what engagement processes and regular events you need to put in place. For example:
- Posting results throughout the organisation (through staff reports or ‘how we are doing boards’)
- Posting results publicly (through the website or media liaison)
- Holding friendly competitions between wards, units or departments
- Establishing a consumer and health professional panel to routinely scrutinise results and recommend and track actions
- Asking consumers to make presentations to staff on issues highlighted by AHPEQS.