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Stillbirth Campaign

This communications kit supports the launch of the national Stillbirth Clinical Care Standard, released on 4 November 2022.

Show your support for the clinical care standard by downloading and sharing the content on your website, social networks or within your health service. You are encouraged to use these resources to raise awareness about the new standard and best practice care for stillbirth.

The Stillbirth Clinical Care Standard was developed by the Commission, in partnership with health service organisations, clinicians and consumers, and with funding from the Australian Government Department of Health and Aged Care. See professional and consumer endorsing organisations.

    Social images

      Twitter

      LinkedIn

      Facebook

      Twitter

      LinkedIn

      Facebook

      EDM banner graphics

      Infographics

      Highlights infographic

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          A4 Highlights infographic
          PDF
          102 KB
          Download

      National Data

      How to reduce risk of Stillbirth

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          How to reduce risk of Stillbirth
          1 MB
          JPEG
          Download

      Highlights infographic

        • -
          A4 Highlights infographic
          PDF
          102 KB
          Download

      National Data

      How to reduce risk of Stillbirth

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          How to reduce risk of Stillbirth
          1 MB
          JPEG
          Download

      Fact sheets

              Information for consumers

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                  Reducing risk of stillbirth - information for women
                  6 pages
                  PDF
                  313 KB
                  Download
                • Stillbirth
                  Investigations for stillbirth - information for parents
                  4 pages
                  PDF
                  300 KB
                  Download
                • Stillbirth
                  Bereavement care and support after perinatal loss - information for parents
                  4 pages
                  PDF
                  275 KB
                  Download

              Information for clinicians

                • Stillbirth
                  Information for clinicians – Stillbirth Clinical Care Standard
                  14 pages
                  PDF
                  687 KB
                  Download

              Information for healthcare services

                • stillbirth
                  Information for healthcare services - Stillbirth Clinical Care Standard
                  10 pages
                  PDF
                  646 KB
                  Download

              Information for consumers

                • -
                  Reducing risk of stillbirth - information for women
                  6 pages
                  PDF
                  313 KB
                  Download
                • Stillbirth
                  Investigations for stillbirth - information for parents
                  4 pages
                  PDF
                  300 KB
                  Download
                • Stillbirth
                  Bereavement care and support after perinatal loss - information for parents
                  4 pages
                  PDF
                  275 KB
                  Download

              Information for clinicians

                • Stillbirth
                  Information for clinicians – Stillbirth Clinical Care Standard
                  14 pages
                  PDF
                  687 KB
                  Download

              Information for healthcare services

                • stillbirth
                  Information for healthcare services - Stillbirth Clinical Care Standard
                  10 pages
                  PDF
                  646 KB
                  Download

              Newsletter copy

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                Newsletter copy
                1 page
                MSWORD
                123 KB
                Download

              Suggested messaging

              Below are some suggestions for messages you could copy and paste, to use in your social media, newsletters and other communications.

              • Message 1

                [Insert name of your organisation] supports the release of the new #Stillbirth Clinical Care Standard by @ACSQHC. The #CCS aims to reduce the stillbirth rate and overcome the stigma attached to the experience.

                safetyandquality.gov.au/stillbirth-ccs #StillbirthCCS

              • Message 2

                Six babies are stillborn in Australia every day. The national #Stillbirth Clinical Care Standard #CCS from @ACSQHC will help ease the pain for families and remove a culture of silence.  

                safetyandquality.gov.au/stillbirth-ccs #StillbirthCCS

              • Message 3

                Australia's first #Stillbirth #CCS describes the care women can expect before and during pregnancy to improve their chance of giving birth to a healthy liveborn baby – as well as support for parents after perinatal loss. 

                safetyandquality.gov.au/stillbirth-ccs #StillbirthCCS